internet, searching, stuff, merchant, auction, even book a place. the internet become a market and for the result all the component and theory is applied. off course you know in internet there such a lot information spreading out and user in quote consumer is ready catch the seller.
but for consumer. i think what you should know is there always be an alternative for all thing. for example if you search for online hotel reservation i think there's a lot offering that way like this online hotel reservation site. has own specialize to book in several hotel in big city like london and new york.
so encourage your self to try it. that also hapens to other some seller are expert in few source but in the other source you must get little exam. this why fear from try a new way it's like you stuck in your foot and never want to forward. happy try for your new way!